Procore Technologies

Procore Technologies is a global construction management company committed to improving the lives of people working in construction. Leaning heavily into human-first design, we built an illustration system with a distinct and recognizable style, specifically for the North American region.

two things top of mind

While developing the project plan, we aligned on two main priorities: creating an iconically refreshing library, that was scalable to build and flexible to use.

Ultimately this meant that we needed to find a balance between practical and whimsy. A series of scenes and characters were developed, based on relatable and inspirational moments that would resonate with a diverse construction audience.

Our Role

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creative direction
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concept & strategy
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color exploration
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illustration guidelines
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visual design
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Three gray gradient bars ranging from light to dark.

Sketch of a construction site with scaffolding, a crane, multi-story buildings, excavator, and parked cars.

Two rows of color swatches, top row is grayscale, bottom row transitions from light orange to dark red.

project foundation

Following the alignment on style, color, and texture, we honed in on six key characteristics that set this library apart from its competitors:

We aren’t just illustrating buildings. We’re showcasing the human touch behind construction wherever possible.

Human

Inventive

Illustration gives us the perfect opportunity to stretch imagination and create scenes that push the boundaries of what’s possible.

We will be intentional and bold in composition and subject matter. Equal care will be shown across all scenes, down to the smallest detail.

Impactful

Valuable

Purposeful and inspirational, our illustrations are tools that assist with customer questions and prospect decision making.

We will always create illustrations in a positive light, showing our audience the delightful, unlimited potential of Procore.

Optimistic

Diverse

Celebrating people has always been a core value of Procore. We’ll prioritize this throughout all illustration opportunities.

Illustration of a construction worker wearing a hard hat and safety vest, arms crossed.

Illustration of a construction site with a high-rise building, cranes, dump truck, excavator, shipping containers, and construction workers. Orange and gray color scheme.

Illustration of diverse construction personnel and office workers in various roles, some in safety gear and others in office attire, performing different tasks on a white background.

Illustration of a man sitting at a desk working on a computer. He wears an orange safety jacket. A safety helmet and reflective vest hang nearby. A potted plant is next to the desk.

Illustration of a woman standing at a desk with a laptop, wearing red pants. A hard hat, coffee mug, and tablet are on the desk. Blueprints and a bag hang from the desk. A certificate and a bulletin board are on the wall.

“Third Autumn Studio is exceptional with a keen eye for detail and a unique creative vision. Their ability to translate ideas into visually stunning designs set them apart. They consistently deliver high-quality work and are a joy to collaborate with—professional, communicative, and always bringing new ideas to the table.”