Aivy Floral

Aivy Floral is more than a flower studio—it’s a celebration of joy, nature, and culture. After a life-changing retreat in Italy, founder Ivy Tran unlocked her talent for crafting bold arrangements that channel the raw beauty of the wild. With this drive, further fueled by her Vietnamese roots, the studio was born.

Photograph by Sharon Ko

The CLIENT

Aivy Floral is the intersection where artistry meets intention, blending the fleeting beauty of flora with deeply personal and cultural storytelling. The uniqueness of Aivy Floral is strongly dependent on its founder Ivy Tran, a one-woman powerhouse dedicated to ensuring that every arrangement is crafted with unwavering care and seasonal, locally-sourced flowers.

The project

Aivy Floral approached us in need of a complete visual identity transformation. Our early research uncovered three key elements to guide the project: celebrating the founder's cultural heritage, incorporating a local city essence, and properly representing the ephemeral beauty of flowers.

```
creative direction
```
```
brand development
```
```
brand strategy
```

```
visual design
```
```
illustration
```
```
brand collateral
```

Vertical row of colorful swatches for Aivy Florals.

A collage of a photo of an elegant floral table setting on top of the logomark of Aivy Florals.

Foundation

To ensure consistency on design and collateral, we honed in on a core mission and four deeply integrated brand traits, to serve as Aivy Floral’s north star.

MISSION

Aivy Floral is an intentional studio with a focus on bringing joy to people through flowers. We craft unique spaces that resonate with the soul.

TRAITS

Authentic — Whimsical — Elegant — Reliable

Seamless floral pattern with line drawings of flowers and leaves, featuring text 'Floral Studio' and 'Aivy' scattered throughout a white background.

Beige eco-friendly tote bag with botanical drawing and text design for Aivy Florals.

Aivy Floral Studio branding materials including business cards and brochures with botanical illustrations on a green, leafy background.

“Third Autumn brought such creativity and vision to the table, crafting unique ideas that perfectly capture the essence of my floral design studio. The attention to detail and ability to create the most striking brand identity truly set Aivy apart. I’m beyond grateful for their incredible work and the lasting impact it has had on my business.”