Welcome Coffee

Welcome Coffee

Welcome isn’t just a mobile coffee cart. Founded by June Haupts, Welcome is a social experience, celebrating every race, honoring every gender identity, and toasting to all folks within the LGBTQ+ community. Welcome. For anyone, anywhere, anytime. 

Photography by Wyatt Fangman

The CLIENT

June had already established an impactful, recognizable brand when she reached out to us for packaging. At project start, we gathered Welcome’s existing branding and identified opportunities to grow, making sure any additional contributions fell within this larger system, intuitively and expansively. 

The project

The coffee industry is booming. In a time where new roasters are emerging daily, it’s no longer just about the quality of coffee, but the quality of the brand. More than ever, consumers are gravitating towards full coffee experiences that reflect an ethos they are proud to represent. 

In developing a new visual style for packaging, we needed to make sure Welcome’s unique brand proposition shone through. At its core, what sets Welcome apart is being supremely authentic, and inclusive for all.

Our Role:
  • creative direction
  • brand development
  • brand strategy
  • packaging design
  • illustration
Red background with coffee-themed graphics, including coffee cups, beans, and the text 'Welcome Coffee Cart,' 'Coffee for Whenever, Whoever, Wherever,' and 'Welcome Friend.'
Coffee packaging design for June's Friend Blend by Welcome Coffee Cart. Features red and cream colors with illustrated characters, tasting notes of cream soda, s'mores, and tangerines, origin from Honduras and Ethiopia, washed process. Includes slogans "Slingin' hot bean" and "Coffee for whenever, whoever, wherever."

Valuing strength in diversity

We established visual guidelines to keep packaging scalable and consistent, while also encouraging a quirkiness that felt genuine to the brand.

Balancing cleanliness with a touch of vintage nostalgia — 

Welcome isn’t just about coffee. 
Welcome should feel like home. 

Warmth

Welcome packaging should be positive, optimistic, and full of vibrancy, without feeling forced or obtrusive. In other words, peppy, caffeinated, and mighty.

Energetic

The essence of Welcome will always set a high standard: quality coffee, attention to detail, and thoughtfully-crafted mobile experiences unique to every occasion.

Elevated

Welcome has never been a brand to shy away from innovation. Along with consistency and quality comes fun. We take ourselves seriously, but not too seriously. 

Creative

Welcome Coffee Cart packaging labeled "June's Friend Blend" with tasting notes of cream soda, s'mores, and tangerines. Designed in Santa Barbara, California.
Shelf with green teapots, various cigarette packs, coffee jars, bottles, and lollipops, and a bag of Welcome Coffee Cart, June's Friend Blend.

“Working with Third Autumn Studio was a stimulating and wonderful experience. It’s almost as if they knew my brand better than I did. Their attitude and creativity was motivating throughout the whole process.”

Headshot of June Haupts, a woman with wavy brown hair smiling, wearing a blue plaid suit, a white shirt, and a dark tie. 
june haupts
founder
related projects
Close-up of a floral arrangement with pink, white, and yellow flowers, overlaid with a repeating Aivy logo.
Open book on a wooden table featuring an illustrated portrait of a construction woman on the left page and the story of what she built on the right page. The book is surrounded by objects include a plant and a cup.
Screen print of a woman dancing in front of a fire, hanging in front of a window.

Have an idea?
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