What She Built

What She Built

Matt and Kellie have worked in the construction industry for over a decade. They began What She Built after the birth of their daughter, showcasing the stories of real women in construction as a way to inspire the next generation of female builders. 

The CLIENT

Matt and Kellie came to us with a project vision inspired by their daughter and the next generation. They were in the process of creating a children’s book with real-life female heroes that build. Having both worked in the construction industry, they’d met countless women shaping the industry in powerful ways. 

The project

What She Built is a combination of strength and femininity. It pulls on the idea of legacy, relying on the drive of the women who came before, the tenacity of present day women, and the curiosity of our children.

We broke this project up into two different parts:

  1. The initial brand dive, really honing in on mission, values, characteristics, and the high-level story.

  2. A portrait study into each of the selected women, defining an illustration style that celebrates uniqueness and diversity. 

Our Role:
  • creative direction
  • brand development
  • brand strategy
  • copywriting
  • web design
  • illustration
Illustration of a smiling person in a light blue shirt with brown hair, accompanied by text saying, "Nadeen wanted to build hospitals," on a beige background.
Illustration of a female construction worker wearing a red hard hat and yellow safety vest, with the text "Stacey can build against wind and snow" above her.
Illustration of a woman wearing a safety vest and jacket, with the text "Dayana builds energy that lights the world" above her. 
BRAND ANTHEM

We believe in the next generation of female builders—by celebrating real women shaping the world, so our daughters can dream with no bounds.These are the stories of What She Built. 

A collection of red hardcover books titled 'What She Built' by Matt Glodek and Kellie Lee displayed on a surface. The cover features a silhouette inside an oval. Text on the back cover describes the book as a collection of inspiring stories about women in construction and architecture.
A smartphone with stickers and What She Built branding in a blue pocket.
Laptop displaying a website titled 'What She Built' with text about women builders, including 'She Wanted to Build the World.' The screen has a red and white design with construction-themed graphics. The laptop is on a stone surface with plants in the background.

“Working with Third Autumn Studio was a breeze. They mapped out clear timelines, checked in before sprinting ahead, and turned our ideas into gorgeous, detail‑rich designs. The whole project felt smooth and collaborative—and resulted in a product that we’re proud to share.”

Headshot of Matt Glodack, a smiling man with short brown hair, wearing a black shirt in a softly lit room. 
Mathew Glodack
founder
related projects
Close-up of pink, white, and yellow flowers with the Aivy logo repeating on top.
Illustrations of construction workers in orange safety vests and helmets performing various tasks like reading plans, using tools, discussing, and inspecting sites.
Screen print of a woman dancing in front of a fire, hanging in front of a window.

Have an idea?
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